Who we are
We are a massive sheet of blank.
And depending on the needs of our clients, we transform into a beautiful swan napkin, an origami peacock or a well-spun bed sheet of fine Egyptian cotton. Not literally, of course, but you already know that.
We roll ourselves into lovely, lucid messages-in-bottles that always reach whom they are meant to. Sure, sometimes we crumple ourselves into balls of paper and find our way to the proverbial dustbin. Sometimes, we shred ourselves brutally into little scraps and fly gently where the wind may take us. But mostly, the bottles.
Founded by Kalpana Komal in November 2013, In the Brilliant White is a creative agency that is deeply passionate about ideas and translating them into concrete, consumable art using words, the visual arts and good old imagination.
What we think of each other
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Kalpana Komal
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It could be that the loud music inspires Kalpana to come up with insanely creative ideas, but it sure drives us insane. Her life revolves around her two loves – writing and marathon running. A published author, she's been a Copywriter and Creative Director for over 20 years and has worked with all the top ad agencies. Her advertising awards sit right next to her plaques for podium finishes.
Her craze for running usually infuses all conversations, guest lectures and storytelling sessions. (She's even made an award-winning documentary film on it!) So much that her stories usually end with ‘And the Prince and Princess ran into the sunset after firmly tying their shoelaces’.
Vaijayanthi Bala
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We pinch Vaijayanthi every now and then. An extremely gifted art director full of ideas and none of the attitude, she challenges us while being completely dependable. Naturally, we want to check if she's real. You would think 14 years of Bharatnatyam dancing, 10 years of graphic designing, besides games, thread patterns for tyres, books, logos, and a whole lot of craft-making would make her a highly visual person. And you wouldn't be wrong.
But what is interesting is that our Chief Art Director is also our Chief Bookworm. Which is lucky for us. Who wouldn't want an art director who can critique copy? *drumroll* & *eyeroll*
What we do
Advertising. Branding. Marketing. & More
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Advertising. Outdoor media. Print ads. TV commercials. Radio spots. Event related collateral. Store collateral. Branding. Brand names. Brand positioning. Logo. Baseline. Visual identity. Digital. YouTube videos. Social media content. Stories. Blog posts. Social media and Search ads. Packaging. Packaging ideas. Package design. Other. Coffee Table books. Short films. Documentaries.
Our Clients
